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  • 2019/10/09
  • 5 min

FCA Capital Maroc, a new brand in car financing

FCA Bank Dealer Services Maroc, Fiat Chrysler Automobiles (FCA) Morocco and Wafasalaf are joining forces to create a new player in car financing in Morocco, FCA Capital Maroc.


FCA Capital Maroc will offer FCA's clients in Morocco innovative and attractive financing solutions. This partnership is based on the joint expertise of Wafasalaf in consumer finance in Morocco and FCA Bank Dealer Services in the animation and quality of services offered to FCA's dealer network.

“One stop shop”

With FCA Capital Maroc, consumers will be able to choose and finance their vehicle without leaving the FCA dealer's showroom. This customer experience will be possible thanks to an integrated solution and the speed of the loan subscription process. This is the result of the commitment of the three partners to innovate and constantly improve the quality of services offered to Moroccan consumers. Thanks to FCA Capital Maroc's products, FCA will also enable its dealers to broaden their product range and increase their competitiveness on the market.  

FCA Bank Dealer Services Morocco is part of the Spanish subsidiary of FCA Bank, a 50/50 joint venture between Crédit Agricole Consumer Finance and the FCA Group. FCA Bank offers a unique offer combining, on the one hand, a strong presence in many European countries, and for the past 3 years in Morocco, and on the other hand, supports for the brands of the FCA group and other prestigious manufacturers such as Jaguar Land Rover, Ferrari, Aston Martin and Morgan. Finally, FCA Bank offers a wide range of dedicated and flexible financial products and services, with a continuous focus on the quality of customer relations.

 "Our financing solutions meet the different needs of customers, whether they are dealers, companies or individuals," said Antonio Elia, CEO of FCA Capital España, which also manages the Moroccan and Portuguese markets.

For its part, Wafasalaf is a leading provider in consumer finance. The joint venture between CA Consumer Finance (49%) and Attijariwafa Bank (51%) has also recognized expertise in the car financing market, with a market share of more than 30%.


"By partnering with FCA and FCA Bank Dealer Services in Morocco, Wafasalaf confirms its commitment to improve and simplify car purchasing for Moroccan consumers. FCA Capital Maroc focuses on expertise and performance in terms of construction, distribution and car financing. It intends to contribute to the development of this strategic market for Morocco."

Badr Alioua Chairman of Wafasalaf's Management Board