- 2019/03/12
- 5 min
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In Rome, the Fleet&Mobility Study Centre and AGOS present "La Capitale Automobile Moto” the 4th Summit for the motorbike sector
"La Capitale Automobile Moto" motorcycle summit was organised on 8th March, by the Fleet&Mobility Study Centre and Agos.
Dealers, rental companies, industry associations, insurers and financial companies met to discuss the motorcycle market (motorbikes, scooters & mopeds), which experienced an increase in sales for 2018 (+5.3% compared to the previous year), with registrations close to 220,000 units.
In 2018, the motorbike segment drove the market, with a growth of +13.7% and almost 93,000 registrations. Scooters registered a growth of +3.7%, with almost 126,500 registrations, while mopeds continued to record a considerable loss (-12.4%) at 21,000 units registered, compared to almost 24,000 in the previous year.
2019 got off to a good start for the motorbike and scooter sectors: the first two months for the motorbike market grew by +9.5% and the scooter market at +15% (reaching even +30% in February). However, sales for 50cc continue to fall, closing the first two months at -2.1%.
Sales for small engines up to 125cc and medium ones (from 251 to 500cc) are popular. Those not exceeding 125cc show the biggest increase compared to 2017, up +15.7%, with over 58,000 registered units, compared to 50,000 in the previous year.
An excellent result was also achieved by the average sized engines, ranging from 251 to 500cc, with an increase of 15% and over 60,000 registrations (the segment with the highest sales).
There is also good growth in the very large engine sizes, over 1000 cc (+6%) with 23,600 registrations. The segment ranging from 126 to 250 cc, recorded a negative trend, with more than 28,000 units registered in 2017 and only 27,000 today.
A negative sign also for models above 500 to 1000cc, with over 51,000 units registered in 2017 and less than 50,000 in 2018.
In relation to motorbile financing, 2018 closed for Agos with an increase of approximately 5% compared to the previous year and a market share of 60% of the total number of motorbikes financed (source: Assofin).
The consumer credit company, part of the Crédit Agricole Group, can count on agreements in this market with the main brands present in Italy (for the manufacture & sales of motorbilkes and mopeds) with financing solutions tailored to individual needs.
"The start to the year doesn’t favour optimistic forecasts on the commercial front, yet 2018 ended with some encouraging signs. In fact, the motorcycles accessible to new A2 drivers still performed very well, up +56%. This is a very positive sign that young people are getting closer to ‘two wheelers’ again.
It is true that the 50cc have resumed their downward trend, which seemed to have stopped in the last three years. However, it remains a product segment to keep under observation, because we are undergoing change. Electric scooters have doubled in volume, thanks to the scooter sharing platforms operating in some important cities. It's obviously a niche phenomenon, but it could develop significantly."
With regard to the latest product innovations, Agos, after being among the first to launch the digital signature in the car/motorbike market using a one-time password, this year was another first thanks to the launch of a TCM (trade cycle management) product allowing buyers to replace, return or maintain the bike after a certain period of time.
"The first results are extremely positive. A new way of thinking about mobility and customer loyalty. But customer loyalty and satisfaction also involve advanced, simple and fast, digital processes, which is why we are working on new projects that will allow us to make the customer experience even better, thus helping our partners and their dealer networks to meet all customer needs."
