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Wafasalaf has two shareholders : CA Consumer Finance (49% of shares) and Attijariwafa Bank (51% of shares), the leader in consumer lending in Morocco. The subsidiary is present across all market segments: household goods, automobiles and motorcycles, and banking partnerships. Thanks to its partners Attijariwafa Bank, Crédit du Maroc (Crédit Agricole Group), and Crédit Agricole du Maroc, Wafasalaf is connected to more than 2,000 banks.

Leading position in specialised financial institutions in Morocco


Shareholding structure

  • 51% Attijariwafa Bank
  • 49% Crédit Agricole Consumer Finance


Figures at end-2022

€3.5 billion

of assets under management



More than 931,000



Direct distribution

  • Web and mobile
  • 44 branches


Point-of-sale financing

  • Automotive
  • Home appliance



  • Banks (Crédit du Maroc, Attijariwafa Bank)
  • Distribution (Marjane)
  • Auto (Daimler, Mercedes)
  • Institutions (Wafa Assurance, RCI Maroc)



To learn more

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