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Sofinco Auto Moto Loisirs

Sofinco Auto Moto Loisirs formerly Viaxel offers a wide range of financing solutions, services and digital tools which meet all of the insurance and service needs of its distributor partners.

Sofinco Auto Moto Loisirs is recognised for its commitment, the quality of its sales support and for its marketing operations all provided at the heart of the sales territories and close to its partners.

The teams have solid regional networks and their strength resides in their proximity to the company’s partners. Viaxel is constantly reinventing itself, developing its digital strategy, its data management and its services.

Sofinco Auto Moto Loisirs provides ongoing assistance to its partners throughout their in-depth changes.

A strong regional presence and 360° product offerings, services and insurance


Figures at end 2019

44 %

growth in long-term rental


employees, of which 100 located within the local network


High performance management tools for partners

  • C-visité: an application which tracks salespeople’s visits to partners to maintain and strengthen relationships
  • C-report: real-time financing management and reporting
  • C-ready: a real-time pricing and simulation application


The Sofinco Auto Moto Loisirs network

  • Over 220 employees, including 100 outside sales representatives
  • The Viaxel network is organised around 16 Regions and six Partner Service Agencies
    • Each region consists of a regional manager and sector managers
    • The Partner Service Agencies process and follow-up on customer files. They work alongside partners to support their commercial policies and contribute to their revenue growth 
  • The leadership department provides on-site support and training for major distributor partners and F&I events.



  • Automotive: Aixam, Mazda Finance, By My Car, Bernard, Bailly, Chopard, Kroely, Lamirault, Bernier
  • Motorcycles: Kawasaki, Piaggio, Quadro, Vespa, Moto Guzzi, Indian Motorcycle, Kymco, Peugeot Scooters, Polaris, Aprilia, TGB
  • Recreational vehicles: Pilote, Rapido, Masters France, Idylcar, TPL
  • Boats: Nautic Force Groupe, Arcachon Marine, Sud Plaisance, Groupe Charlet Nautic, Carnon Plaisance, Groupe Nautic, CSB Marine, Gaport
  • Multichannel sales: Starterre, BH car, Via automobile, SolfiPro, Sofipel

To learn more about Sofinco Auto Moto Loisirs

Access the website