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France
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Sofinco and Maison de la Literie join forces to offer LOP

Sofinco and Maison de la Literie, the French brand specialised in mattresses, box springs and bed accessories, launched a lease with option to purchase offer.

The stakes

The French mattress manufacturer was looking for a solution to offer its customers a more flexible access to its products while making them benefit from additional services. A way to increase their loyalty.

Our solution

Sofinco has developed a turnkey solution, thanks to which it is now possible to rent its bedding for a period and, at the end of it, to renew its equipment for a state-of-the-art model. This is a particularly attractive offer for the customer who wants to change bedding regularly and benefit from high-quality equipment in return for an affordable rent, but also benefits from a range of additional services. Since the launch of this offer, loan production has almost doubled.

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