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France
Financing solutions for distribution and e-commerce partners

Premium furniture: Sofinco and Ligne Roset offer leasing

Sofinco and Ligne Roset, the French manufacturer of high-end furniture, are launching a lease with option to purchase offer.

The stakes

The French group Ligne Roset, which also markets products under the Cinna brand, sought to respond to changes in consumer demand. More services, more flexibility and less commitment: the new purchasing behaviour of the French, especially the younger ones, change and give birth to new financing needs.

Our solution

Sofinco has developed a tailor-made LOA solution for Ligne Roset. The benefits for a customer are multiple. On the one hand, he has access to high-end furniture and, on the other hand, he can regularly renew his furniture while benefiting from a package of services adapted to his needs. Beyond the LOA solution, Sofinco supports Ligne Roset with a turnkey, business-oriented digital marketing system. After contacting consumers, such as a concierge service, Sofinco assists them in defining their furniture project. In a word, a seamless digital journey from networking to acquisition. Through this system, Sofinco affirms its desire to be much more than a simple financial partner, it then becomes a full business partner.

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