Wafasalaf
Wafasalaf has two shareholders : CA Consumer Finance (49% of shares) and Attijariwafa Bank (51% of shares), the leader in consumer lending in Morocco. The subsidiary is present across all market segments: household goods, automobiles and motorcycles, and banking partnerships. Thanks to its partners Attijariwafa Bank, Crédit du Maroc (Crédit Agricole Group), and Crédit Agricole du Maroc, Wafasalaf is connected to more than 2,000 banks.
Figures at end-2023
Morocco
location
€3.6 billion
of assets under management
940
employees
More than 931,000
customers
Leading position in specialised financial institutions in Morocco
Shareholding structure
- 51% Attijariwafa Bank
- 49% Crédit Agricole Consumer Finance
Direct distribution
- Web and mobile
- 44 branches
Point-of-sale financing
- Automotive
- Home appliance
Partnerships
- Banks (Crédit du Maroc, Attijariwafa Bank)
- Distribution (Marjane)
- Auto (Daimler, Mercedes)
- Institutions (Wafa Assurance, RCI Maroc)
