CA CF brands' visual identity converges in Europe
A sign of recognition and a single signature that affirms our vision of our business
On 26 September 2017, Sofinco's new brand identity launched the process of converging of the visual identities of Crédit Agricole Consumer Finance's brands in Europe. CA Consumer Finance's brands in Europe are harmonised around a strongly recognisable logo and have a single signature affirming their vision of the business and meeting consumers' expectations of simplicity, efficiency and agility.
Crédit Agricole Consumer Finance's commercial brands' new identity
The "O" shared by all new logos of CA Consumer Finance's European brands forms an "on" button that signifies the launch of a project. The red apostrophe symbolises approval, security, and, by making a outward gesture, an escape from the circle of the routine. The underlining, borrowed from digital language, expresses increased life and emphasises projects.
A new brand platform
This brand platform - logo, signature, design guidelines, advertising - is being translated to other CA Consumer Finance brands in Europe.
A tagline shared
"Smart" is intelligence in the broadest sense. "Smart" is also consistent with the Crédit Agricole Group's Customer Project, which embodies its strategy in organising its transformation and attaining the high relationship standards that its customers expect.